With over 20 years of experience in marketing in Perth over a range of companies and industries, Bright Black Marketing can offer you a range of marketing consulting on branding, e-marketing, social media, copy writing, database development and retention, public relations plus much more.

BRANDING

With any business, it is important to have you brand in check with your overall strategy. We can assist to make this happen to ensure your brand is in line with the expectations of your target market.

Our team can develop a range of digital strategies, identify your primary and secondary target markets, communication tools and increase revenue overall across various aspects of your business. We can even assist in identifying current trends in the market along with advising pricing expectations for special events and more.

E-
MARKETING

E-marketing is a cost effective medium to communicate effectively to your already existing customer base. Through regular communication (and we don’t mean once a year!) you can remain at the forefront of your customers’ minds when it comes to their needs and encourage them to spend and return to your business.

Bright Black Marketing utilises your own databases and e-marketing systems with informative and interesting emails with a range of trackable measures in place for your business. We can even arrange an ongoing e-marketing program if required.

Data-
Base

Some people find ironing relaxing… we find data relaxing! A database is something that is of key importance to any business and one that needs continual growth and replenishing. It’s not as simple as putting a link to join your newsletter on your website – you need to get creative to get your customers details if you want to keep them coming back!

We implement a plan to increase your database with a range of creative and modern strategies to improve your businesses most important tool – your customer database.

Social
Media

In the current world, it is important for your business to have a presence on various social media platforms. These freely accessible mediums are a great communication tool to your business to drive awareness, events, specials and more to your target market. By utilising these platforms with an integrated approach in your digital strategy, businesses can increase revenue, spend and awareness of the products.

PR

Our years in the hospitality and tourism industry, means many contacts to assist you in getting your brand out there across the mediums. Our team can write some pretty great copy to get the attention of the various media elements to gain traction in this arena. We can event co-ordinate social influencers and bloggers to give you additional exposure in the online world.

Websites

A website is so important in today’s digital world with majority of customers ‘googling’ you before you even know who they are!

Whilst we aren’t website designers, we have friends who are who do some great sites. We can assist you in discussing your website requirements, ongoing edits and can get you started with even writing your website copy!

Other
marketing
avenues

With all this talk of digital marketing, it is still important to utilise traditional advertising mediums that are available in Perth for marketing your business. We have experience across all advertising mediums including television, radio, outdoor, print and online banners and can ensure that you received the best possible exposure.

Don’t know a graphic designer, website designer, videographer or photographer? Don’t worry – we work with a range of sensational businesses that do all those things. The best part is we co-ordinate it all for you and arrange!